"Supercharge Your Rug Cleaning Biz: Three Secret Weapons For Rug Cleaners."

(Click to jump to each section)

Part 1: Make More Money And Dominate Online Ranking With RugVideos

One of the most effective strategies for educating your customers, and marketing without making an offer.

Part 2: Develop Yourself And Your Team With On-Demand Rug Education

Technical and business resources to help you develop your skills, your team, and your cashflow.

Part 3: Get Your Own Webpage On The Highest-Traffic Rug Website

Magnetically attract more business, get higher SEO rankings, extend your reach.

Part 1:

"Make More Money and Dominate Online Rankings with Rug Videos."

One of the most effective strategies for educating your customers, and marketing without making an offer.

RugVideos Give You BETTER Customers

They spend more money. They know WHY you're the best choice, and they have realistic expectations.

RugVideos make YOU Look More Professional

High-quality RugVideos make you look more professional, building trust and credibility with your audience.

RugVideos Justify Higher Prices

Rug videos showcase expertise, quality, and care, justifying higher prices for premium cleaning services.

Why Videos Are So Important On Your Website

Video increases your sales by up to eight times.
Videos provide a dynamic way to showcase your services, making it easier for customers to understand and buy from you. Which is why video is proven to increase sales by up to eight times.
Video viewers are 70% more likely to buy from you.
Videos create a more compelling and persuasive presentation, helping customers feel more confident in their purchasing decisions, making them more likely to buy.
48% Of People Will Leave Your Website If It Doesn't Have Enough Visual Content On It.
Even if what they're looking for is is right there on your site! Because videos are images and audio, people watch and remember what they see. Which makes video more effective
People prefer video 4 to 1 over text.
4 times as many people would rather watch a video about a product than read about it.Giving your customers what they want gives them a better experience and increases the likelihood of engagement.
Video dramatically increases your SEO ranking.
Video increases site interaction and time spent on site which significantly increases SEO ranking. Longer site visits and higher engagement drives more organic traffic to your site.

Flood Your Website with High-Value Content, Establish Your Authority, and Skyrocket Your SEO Rankings with RugVideos.

From time to time, we add new videos, with no additional charge to you.

These videos are based on the most-searched terms by rug cleaning customers, ensuring they address the key concerns and interests of potential clients.

1. HOW OFTEN SHOULD I CLEAN?
Explains how rugs need to be regularly cleaned to avoid damage from abrasive dirt.
2. HOW TO IDENTIFY MOTH AND BUG DAMAGE ON YOUR RUGS?
Shows your customers how to identify moth damage and often leads to cleaning.
3. HOW CAN YOU PROTECT YOUR RUGS FROM MOTHS AND BUGS?
Shows your customers how to protect their rugs and highlights need for cleaning.
4. THE TWO MISTAKES MADE BY MOST RUG OWNERS.
Highlights improper maintenance and lack of regular cleaning.
5. HOW YOU SHOULD VACUUM YOUR AREA RUGS.
Teaches customers how to properly vacuum their rugs.
6. WHY YOU SHOULD NEVER LET A CARPET CLEANER CLEAN YOUR RUGS IN YOUR HOME.
Highlights the differences between true rug cleaning specialists and typical carpet cleaners who often claim to clean rugs.
7. PET URINE AND RUGS.
Explains the challenges in cleaning pet-damaged rugs and helps set realistic expectations.
8. UNDERSTANDING TUFTED RUGS.
Explains the limited life, unique issues, and special care needed when dealing with tufted rugs.
9. UNDERSTANDING WHITE KNOTS.
Talks about white knots and how they are often more visible after cleaning.

Sample RugVideo:

10. UNDERSTANDING ABRASH.
Explains the issues related to abrash, and that it is not a result of improper cleaning.
11. UNDERSTANDING TEA-WASHED RUGS.
Explains the unique issues related to cleaning rugs that have been tea-washed.
12. UNDERSTANDING VISCOSE RUGS.
Highlights the cleaning difficulty, and sets realistic expectations for these popular but problematic rugs.
13. DO I NEED A RUG PAD.
Teaches customers how rug pads protect the flooring and the rugs, preventing wear and extending life.
14. WHAT IS PROTECTOR?
Shows customers the benefits of protector and helps make selling protector easy.
15. DEALER FOLDING RUGS.
Shows customers how to transport large rugs using the dealer fold. Encourages customers to bring rugs in themselves.

It Takes Three Simple Steps To Put The Videos On Your Website:

See what some of our customers have to say:

Steve Wilson

Premier Cleaning Systems- Tampa, Florida

"Any serious rug cleaner will benefit greatly from a Textile Pro Foundation membership."

Jarred Lustgarten

JL Carpet and Upholstery- New York, New York

"Just on the information I learned, I have made hundreds of thousands of dollars."

Ken Rogers

Beacon Carpet Cleaning- Laguna Niguel, California

"Thanks again for helping our company take area and designer rug cleaning to the next level."

Scott and Miranda Gwilliam

Rug Worx- Phoenix, Arizona

"I refer to it regularly on the wash floor."

Part 2:

"Develop Yourself And Your Team Members With In-Depth, On-Demand Rug Education."

Rug cleaning courses, technical, and business resources to develop you and your team.

Rug Secrets Course- Core Rug Cleaning Principles

This ten-module course is a comprehensive guide to beginning rug cleaning. This will give you or your team a solid basis for being a good rug cleaner, including situations that you should probably stay away from. It includes an explanation of every major step in the rug cleaning process.

Modules:

1. WHAT YOU NEED TO KNOW.
Focuses on the myths and misconceptions and the four things you need to know to clean a rug.
2. RUG CLEANING BASICS PART 1.
Explores fiber types, dye types, construction, and pre-existing conditions.
3. RUG CLEANING BASICS PART 2.
Considerations for in-home cleaning. / The six steps for rug cleaning.
4. RUG WASH WALK-THROUGH PART 1.
Staying safe. / An in-depth look at dusting and washing.
5. RUG WASH WALK-THROUGH PART 2.
Extraction and drying. / Rug disasters and how to avoid them.
6. CLEANING CHALLENGES AND SOLUTIONS.
Common cleaning challenges and solutions.
7. PET URINE / ODOR REMOVAL STRATEGIES.
How to deal with pet-damaged rugs as a rug cleaner.
8. FRINGE CLEANING TIPS.
Focuses on successfully cleaning fringe and common problems and solutions.
9. RUGS TO RUN FROM.
Identifying the most common rugs that are nightmares for cleaners.
10. GROWTH- HOW TO DO IT RIGHT.
How to grow, and things to think about when growing your rug cleaning business.

Intermediate Rug Cleaning Course

This ten-module course is a deeper dive into the nuts and bolts of rug cleaning. Special emphasis on preventing situations that commonly get rug cleaners into trouble, as well as tips and tricks for when things go wrong. This course level is a pre-requisite for the hands-on Textile Pro Certification Class.

Modules:

1. WHAT MAKES A TEXTILE PRO?
Focuses on the four areas needed to succeed as a rug cleaner, people, production, positioning, and profits.
2. FIBERS, THE GOOD, THE BAD, AND THE UGLY.
Explores fiber types, dye types, construction, and pre-existing conditions.
3. DYES, THE GOOD, THE BAD, AND THE UGLY.
Understanding dyes and common problems.
4. CONSTRUCTION OF WOVEN RUGS.
Spotting fake silk and fake wool. How rugs are woven.
5. CONSTRUCTION OF HOOKED, TUFTED, AND CUSTOM RUGS.
Special challenges and tips for cleaning hooked, tufted, and custom-made rugs.
6. PRE-EXISTING RUG CONDITIONS.
Identifying and successfully dealing with pre-existing conditions on rugs.
7. RUG CLEANING BASICS.
Tools and options for dusting, cleaning, rinsing, and extracting rugs.
8. RUG DISASTERS.
How to avoid the most common mistakes made by rug cleaners today.
9. RUGS TO RUN FROM PART 1.
How to identify rugs that you might want to avoid.
10. RUGS TO RUN FROM PART 2.
A deeper dive into rugs that have issues and how to deal with them.

Practical Rug ID For Cleaners Course

This ten-module course is a comprehensive guide designed to equip rug cleaners with the essential skills for identifying various types of hand-woven rugs. It is a practical course, focusing on rug construction rather than what village the rugs were made in. The course emphasizes real-world applications, helping cleaners understand how different constructions impact cleaning methods and outcomes.

Modules:

1. THE STARTING LINE.
Focuses on the initial steps of rug identification, including recognizing basic rug types and their origins.
2. MACHINE-WOVEN, HAND-TUFTED, AND CUSTOM RUGS.
Describes the differences between machine-woven, hand-tufted, and custom rugs, highlighting their unique characteristics and common issues.
3. NEEDLEWORK, HOOKED, AND BRAIDED RUGS.
Explores various types of needlework, hooked, and braided rugs, including their construction and cleaning considerations.
4. FLATWEAVES.
Provides an in-depth look at flatwoven rugs, their construction techniques, and regional variations.
5. PILE RUGS.
Discusses the construction of pile rugs, including the different types of knots and how they affect the rug’s texture and durability.
6. END AND SIDE FINISHES.
Examines how the ends and sides of rugs are finished, and the implications these finishes have for rug cleaning and identification.
7. OVERALL DESIGN AND FIELD DESIGN.
Covers the overall and field design elements of rugs, helping to identify their origins and cultural significance.
8. MOTIF DESIGNS AND BORDER DESIGNS.
Focuses on specific motif and border designs commonly found in rugs, and how these can aid in identifying the rug’s provenance.
9. RUG IDENTIFICATION WALK-THROUGH.
Provides a comprehensive walk-through of the rug identification process, using a structured profile sheet to gather and analyze key details.
10. RUG MASTERY: CURIOSITY AND PRACTICE.
Emphasizes the importance of continuous learning and hands-on practice in mastering rug identification, and provides resources for further study.

General Resources

Advanced resources for rug cleaners.

Modules:

1. FIBER ID.
Methods and techniques for determining fiber type as well as cleaning considerations.
2. TRICKY TEXTILES.
An in-depth look at various problematic rug types and what to do about them.

Business Resources

Various business resources for rug cleaners.

Modules:

1. BUSINESS RESOURCES: PRESENTATIONS.
Methods and techniques for determining fiber type as well as cleaning considerations.
2. BUSINESS RESOURCES: HANDOUTS AND FORMS.
Flowchart detailing rug plant operation as well as scripts and worksheets.
3. BUSINESS RESOURCES: CLIENT HANDOUTS.
Flowchart detailing rug plant operation as well as scripts and worksheets.
4. BUSINESS RESOURCES: WEBSITE CLARITY.
Flowchart detailing rug plant operation as well as scripts and worksheets.
5. BUSINESS RESOURCES: PRICING YOUR WORK.
Flowchart detailing rug plant operation as well as scripts and worksheets.
6. BUSINESS RESOURCES: BUILDING SYSTEMS.
Flowchart detailing rug plant operation as well as scripts and worksheets.
7. BUSINESS RESOURCES: RUG BUYER'S WORKSHOP PRESENTATION.
Flowchart detailing rug plant operation as well as scripts and worksheets.

Master-Level Resources

More advanced technical resources for rug cleaners.

Modules:

1. REAL SILK AND ART SILK RUGS.
Methods and techniques for determining fiber type as well as cleaning considerations.

RugVideo Resources

How to use the RugVideos. Best practices and installation instructions.

Modules:

1. RUGVIDEOS, WHAT THEY ARE AND HOW TO USE THEM.
A detailed look at how to use RugVideos to promote your rug cleaning company.
2. RUGVIDEOS BEST PRACTICES GUIDE.
A guide that explains the best way to implement the RugVideos. Includes a downloadable guide you can give to your web designer.

Rug Plant Tours

Video walk-through of various rug cleaning plants around the world.