An in-depth look at how the pet market has evolved into a high-end industry, shaping the expectations of affluent pet-owning clients. In this insightful session, Jim Pemberton will explore the transformation of the pet market and how to effectively approach, communicate with, and meet the unique needs of these clients.

Learn the proven strategies behind premium pricing and leave with a clear plan to command the rates you deserve. This session will show you how to position yourself as a top-tier provider, overcome pricing hesitations, and confidently communicate your value. Say goodbye to undercharging and hello to a thriving business.

There’s nothing that can transform a business faster than getting a steady stream of high-value customers. Our ‘Own Your Area’ campaign saturates the top-tier neighborhoods with your message, making your brand the one they recognize and trust. Imagine reaching millions of views and tens of thousands of website visitors — all potential clients looking for high-quality services. This isn’t just exposure; it’s high-impact, targeted visibility designed to attract the clients you want most and keep them coming.

In this session, discover the game-changing benefits of ultra-purified water in professional textile care. Learn how to achieve pristine results that preserve the integrity of fine fabrics by reducing chemical interference, minimizing residue, and enhancing fiber longevity. This presentation will cover the science behind ultra-purification, the methods to implement it, and the substantial difference it makes for luxury textiles. By the end, you’ll understand how to leverage ultra-purified water to set your services apart, delivering unmatched quality that resonates with high-end clients.

In today’s digital landscape, your website is one of your most powerful tools. This session breaks down 10 actionable strategies that are easy to implement and proven to boost both performance and profitability. From optimizing page speed to crafting calls-to-action that convert, you’ll learn straightforward tactics designed to attract high-value clients and increase online revenue. Leave this session with a clear to-do list of website improvements that will start paying off right away.

Unlock a powerful framework that helps you self-diagnose and overcome the obstacles that keep your business from thriving. The Universal Business Model is a straightforward, effective approach to identifying growth bottlenecks and operational issues. Leave this session with the tools to spot challenges early, resolve them confidently, and take your business to the next level with clarity and purpose.

In this advanced session, dive into the art and science of removing the toughest stains from delicate and challenging fibers like viscose and sisal. With bold techniques and a fearless approach, our expert will walk you through re-dyeing methods that make even the most stubborn stains disappear. Attendees will witness proven strategies and tools that redefine what’s possible in stain removal. Come ready to elevate your expertise and leave equipped to tackle stains you once thought were impossible.

Join two seasoned cleaning and inspection specialists as they dive into real-world case studies of extreme cleaning challenges. From heavily soiled, stained, or damaged textiles to flooring disasters, you’ll learn the techniques and decision-making strategies behind remarkable saves—and when it’s better to walk away.

This engaging session will showcase three detailed case studies, providing valuable insights into what’s possible and what’s not. Attendees will gain a deeper understanding of the limits of restoration and practical tips for identifying salvageable situations. The session wraps up with a Q&A and group discussion, offering an opportunity to exchange ideas and explore solutions together.

Join specialists in the cleaning and restoration fields as they share insights, experiences, and strategies for successfully working with family members in a business setting. This session will explore the unique challenges and opportunities of blending family and professional life, offering practical advice on communication, role definition, conflict resolution, and maintaining a healthy work-life balance.

Whether you’re currently navigating the complexities of a family-run business or considering the idea, you’ll leave with actionable tips and a fresh perspective on how to foster both family harmony and business success.

Wouldn’t it be great if we could google “get me great jobs now” and the bookings would magically materialize? Google is easy to use. Google Ads is not. In this presentation get a back stage look at campaigns that were winners and losers in different cleaning sectors. See changes that led to better conversions and a bigger return on investment. Discover the default settings that make Google more profit at your expense. Get insight on knowing when it is time to ramp things up, or shut them off.